Digital marketing refers to advertising through various online channels such as social media, email marketing, mobile apps, websites, and other digital platforms. It encompasses all online promotional activities, with advertising being one of the most effective ways to attract, engage, and convert customers online.
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When evaluating your current digital marketing channels or resources, it’s important to take a step back and view the bigger picture to avoid feeling overwhelmed. Understanding your owned, earned, and paid media strategy helps categorize the digital platforms, resources, or channels you’re currently using effectively.
Owned media is central to digital marketing, typically in the form of content. Every message your brand shares can be considered content, whether it’s your website, product descriptions, blog posts, e-books, infographics, or social media updates. Strategize to maximize these assets and align them with your goals.
Reviewing past earned media efforts against your current business objectives can give you insights on where to focus your resources. Analyze where your traffic and leads are coming from, and prioritize the most effective earned media sources for stronger results moving forward. Best Digital Marketing Services in USA.
This step involves evaluating your current paid media efforts across platforms like Google Ads, Facebook, Instagram, and Twitter. By identifying which paid channels are best suited to achieving your goals, you can optimize your campaigns for higher ROI and better results.
After thorough planning and research, you now have a clear vision of the elements that will shape your digital marketing strategy. Here’s what you should have in place so far:
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